© 2026 Keke LE Design

2022

Swap

Swap Web3 Chatting Brand

Brand Design

Swap is a cross-platform chat messaging service designed to make user communication interoperable across different social platforms. Through its browser extension, users can conduct virtual asset and digital currency transactions directly within any Web3 trading platform.

The brand identity is inspired by the evolution of communication technologies. From wired to wireless systems, and from telephone lines to internet networks, human information has always been transmitted through continuously evolving "channels" or "pipelines." This concept serves as the foundation of the visual language, symbolizing the seamless flow of messages, assets, and value across platforms, networks, and ecosystems.

Designer

Keke LE