© 2026 Keke LE Design
LE Keke

Digital Experience Designer. By means of strategy, product and graphic design, he strives to produce purely beautiful and effortless digital experiences to solve problems from different fields. At present, it has involved e-commerce, urban governance, mobility, public safety, electrical appliances, art education and other fields.

Design Theory Researcher. His research interests are in the fields of design ontology, design evaluation, interaction design theory, design history and philosophy in different cultures.

Experience
2024-26
Head of Design, AI & MR Innovation, Alibaba Group
2017-23
Staff UX Designer, E-Retail Design, Alibaba Group
2016
Exchange Program Student, Interaction Design, Hfg Offenbach am Main
2014-17
M.A. Design Strategy and Management, College of Design and Innovation, Tongji University
Contact

le.keke@foxmail.com

86-183-2178-5026

Based in Shanghai

Work*Featured
2024

Taobao on Vision Pro

Tmall AI-featured Shopping UX

2022

Tmall Home & Decoration UX Guideline

DS®CAFE Brand

Swap, Web3 Chatting Brand

2020

Automotive Aftermarket Service and Retail UX

The Belt & Road Sino Germany Music Festival Poster

Tmall 11.11 Global Festival Shopping UX

Algorithm Model of Personalised Visual Communication

2018

Brand Sites UX of Tmall App

Tmall Consumers Activation Strategy

2017

Luxury Brands Tmall E-Store UX, Saint Laurent, Tod's

2015

Economic Suspect Graph System, Shanghai Police

ZUO, Design Reviewing Platform

2014

GJ, Transportation Corporation Identity System

Mark, Tourism Product, Zhejiang Province

Wecity, Urban Governance Platform, Zhejiang Province

2013

DongJiHuang, Ice Fruit Wine Package

Freshbox, Food Management Product

Biotech Factory Signage System, Yonong Group

Research
Speak
2025

Speaker, D20 Global Design Institutes Deans' Summit

Representative, Apple Design Award, Apple WWDC

Speaker, Let's Vision Shanghai

2024

Speaker, Case study, Apple Developer Online Session

Speaker, Media Day, Apple WWDC

2023

Interaction Course Lecturer, China Academy of Art

2022

UX Management Course Lecturer, Tongji University D&I

Interaction Course Lecturer, Zhejiang University

Speaker, UCAN Alibaba Design Week

2021

Interview Host, Alibaba Design Week

2020

Host & Organizer, Alibaba Design Day × Tongji University D&I

2018

Guest Speaker, Yineng.FM Podcast Vol.28

2017-19

Interaction Course Lecturer, Shanghai ID Studio × Tongji University D&I

2017

HMI Topic Speecher, Shanghai Dribbble Meetup

Award
2023

Best Lecturer, College-Enterprise Cooperation Courses, Alibaba Group

2022

IF Design Award, Multi-modal Product System, Mixed Media UX

Tech-Star, Annual Team Award, Alibaba Group

Best PM, Alibaba Design Week Organization

2021

Best Innovation, Annual Team Award, Alibaba Design

2019

Best Innovation, Annual Individual Award, Alibaba Design

2018

Best New Designer, Annual Individual Award, Alibaba Design

2017

Best New Designer, Alibaba Design

2013

Best Top 20 Apps, FreshboxTM, IXDC

Patent
2021

A Solution of Spatial Commodity Viewing based on Panoramic Video Technology, CXTA75463

A Optimization Solution of Quality Improvement and Size Reduction for Running Panoramic Video in Mobile App, CXTA83536

2020

Visual Communication Design for Sub-crowd Marketing Based on Algorithm Model and Randomized Testing Method, CXTA74246

2018

Automatic Coloring of Visual Elements based on Image Recognition, 100397686