© 2026 Keke LE Design
Digital Experience Designer. By means of strategy, product and graphic design, he strives to produce purely beautiful and effortless digital experiences to solve problems from different fields. At present, it has involved e-commerce, urban governance, mobility, public safety, electrical appliances, art education and other fields.
Design Theory Researcher. His research interests are in the fields of design ontology, design evaluation, interaction design theory, design history and philosophy in different cultures.




Tmall AI-featured Shopping UX
Automotive Aftermarket Service and Retail UX
The Belt & Road Sino Germany Music Festival Poster
Tmall 11.11 Global Festival Shopping UX
Algorithm Model of Personalised Visual Communication
The Belt & Road Sino Germany Music Competition Brand
T-island, Social E-Commerce Product
Price Design Guideline of Taobao App
Brand Sites UX of Tmall App
Tmall Consumers Activation Strategy
Luxury Brands Tmall E-Store UX, Saint Laurent, Tod's
Economic Suspect Graph System, Shanghai Police
ZUO, Design Reviewing Platform
GJ, Transportation Corporation Identity System
Mark, Tourism Product, Zhejiang Province
Wecity, Urban Governance Platform, Zhejiang Province
DongJiHuang, Ice Fruit Wine Package
Freshbox, Food Management Product
Biotech Factory Signage System, Yonong Group
The Necessity and Possibility of Design
AI-Driven Shopping UX Design Principle
The Changing Role of Design with Business History over Century
Speaker, D20 Global Design Institutes Deans' Summit
Representative, Apple Design Award, Apple WWDC
Speaker, Let's Vision Shanghai
Speaker, Case study, Apple Developer Online Session
Speaker, Media Day, Apple WWDC
Interaction Course Lecturer, China Academy of Art
UX Management Course Lecturer, Tongji University D&I
Interaction Course Lecturer, Zhejiang University
Speaker, UCAN Alibaba Design Week
Interview Host, Alibaba Design Week
Host & Organizer, Alibaba Design Day × Tongji University D&I
Guest Speaker, Yineng.FM Podcast Vol.28
Interaction Course Lecturer, Shanghai ID Studio × Tongji University D&I
HMI Topic Speecher, Shanghai Dribbble Meetup
Best Lecturer, College-Enterprise Cooperation Courses, Alibaba Group
IF Design Award, Multi-modal Product System, Mixed Media UX
Tech-Star, Annual Team Award, Alibaba Group
Best PM, Alibaba Design Week Organization
Best Innovation, Annual Team Award, Alibaba Design
Best Innovation, Annual Individual Award, Alibaba Design
Best New Designer, Annual Individual Award, Alibaba Design
Best New Designer, Alibaba Design
Best Top 20 Apps, FreshboxTM, IXDC
A Solution of Spatial Commodity Viewing based on Panoramic Video Technology, CXTA75463
A Optimization Solution of Quality Improvement and Size Reduction for Running Panoramic Video in Mobile App, CXTA83536
Visual Communication Design for Sub-crowd Marketing Based on Algorithm Model and Randomized Testing Method, CXTA74246
Automatic Coloring of Visual Elements based on Image Recognition, 100397686